Overview About the Project
Responsibilities
Understand and discover the current problems to the users and come up with new features & solutions, over making changes to an existing product.
Methods
Qualitative Research, Quantitative Research Competitive Analysis, Personas, Journey maps, Ideation, Wireframing, Prototyping, Usability Test
Role
Project Manager
UX Designer
Problem Statement
My Disney Experience app was designed to enhance the users’ Disney experience at the theme parks by having a link to their plan, estimated waiting time, and family list. However, we have observed that these features are not satisfying the users’ needs and only provide them with general information about the park. This causes the majority of users to feel overwhelmed, distracted and confused due to too much information and content.
How might we provide the necessary personalized information and resources to a wide range of users such as families, young couples, and friends, so they can be satisfied with simplifying and targeting their needs?
Design Process
Research Heuristic Evaluation
Does not show the user’s profile at the top. Needs hamburger menu or personalizing feature.
Home Screen
Creating an account card is too similar to the article cards, causing confusion to users.
Map Screen
Need to tell users where they are.
Too much content is under the filter, making users feel overwhelmed.
App does not show your current location.
Some of the categories (age, height, interests, disabilities) can go under user’s profile or settings.
Users cannot choose multiple categories. Users want to see attractions, characters, and entertainment at once.
Some of the categories that are used frequently can be shown on the map.
Map Screen
Visually not pleasing, all the information is text.
Users wanted to know more information:
opportune time
exact height/weight
detailed thrill types
inside or outside
Ride information screen
Having an option to filter would be possible.
Search results are not categorized.
It is very hard for users to figure out which one is a ride or shows/events.
Search Screen
User Interviews
Goals
We conducted four interviews to find out the current pain points of the app and what users’ real needs are in any future updates and designs.
Define Insights & Affinity Diagram
Personas
Since Disney has a wide rand of fans and amusement parks, we wanted to target anyone from couples, singles, students, and families
Competitor Analysis
To understand how the information is delivered in existing products and why they’re not working well, we conducted a competitive analysis of three categories of competitors: direct, parallel, and analogous. Our key findings are as follows:
1. Current information delivery process is not streamlined enough to support making efficient decisions.
2. Information representations used now are not intuitive or meaningful to understand.
3. Other Multimedia materials are more widely used to provide a more accurate and immersive experience, since the app does not have consideration for the user, and is a form of information.
Ideations & Wireframes Low-fidelity mock ups
Styleguide
Chanhee K.
Ingird K.
Eric H.
Catherine M.
